via Reuters
Don’t worry if you have missed out on Sun Day Red products. Almost all of them are available for resale on eBay. Just that, you might have to spend four times the original price. Shocking as it might sound, that’s the reality at this point. Tiger Woods’s Sun Day Red apparel witnessed massive sales on its launch day. It sold out within a few hours of hitting the online stores.
The hats sold like hotcakes. Even though many complained they were overpriced, the ‘sold out’ notice accompanied most apparel. Surprisingly, those same hats popped up on eBay and other sites at 2x, 3x, and even 6x the price the next day.
Take, for example, the Sun Day Red Pines Jupiter Mid Golf Hat. Listed at $50 on the official website, it is currently selling for $229.5 on eBay. The black Jupiter Mid Hat, again priced at $50 on the Sun Day Red website, is billed at $289.99. Hobbylistings also reported that at an eBay auction, a Jupiter Mid Hat reached $410. Not just hats; hoodies, polos, and ball markers are also up for sale on third-party reselling websites. The limited-edition ball marker costs $50. Head over to eBay; the ‘sold out’ product is available for $200.00.
Sun Day Red debuted with huge expectations after Tiger Woods ended his 27-year-old partnership with Nike. It was hard to replicate that three-decade-long success, but netizens expected better from both Woods and TaylorMade Golf. The logo first became an eyesore for fans. Eventually, the product also failed to find a place in their hearts.
Netizens don’t see anything surprising in the reselling. Terming it ‘overhyped’ many have already proclaimed that’s the eventual fate of Woods’s newest brand.
Netizens prophesize a brutal fate awaits Tiger Woods’s dream
When the news of resale came out, rather than inducing surprise, it was a confirmation of the earlier verdicts. Instagram was filled with comments in the vein of, “And that’s likely where it will remain.” “Being *relisted, not resold. Ain’t a soul buying that cap for 250.”
Pointing out the apparent similarity with Slazenger’s logo, one user slammed, “Big money for some slazenger knock-offs.” One fan noted that Malbon Golf, for which Jason Day has received his share of heat, was more popular. “Malbon big pants got more hype!!” wrote this user.
Some saw a pre-planned marketing strategy in this. A section of them believe this was a premeditated plan to generate sales. “Fabricated exclusivity,” wrote one. Another elaborated, “I have a feeling this is planned. Release small quantities to attempt to drive hype.”Another once voiced a similar thought, “Guessing every piece will restock at some point tho”.
The negative feedback isn’t entirely surprising. Since Woods’s February announcement, the golf community has almost unanimously frowned at it. The 48-year-old faced similar sentiments at the Masters. From what it looks, it won’t be much different at the PGA Championship as well.
