BBC viewers are unhappy because the station spends a lot of airtime on Taylor Swift but forgets its nature as a national news channel.

As one of the most famous female singers in the world, it is not difficult to understand why Taylor Swift has become the focus of world media. Every move, even the smallest, of a beauty born in 1989 easily becomes a newspaper headline. Discussions about her multiplied after the album The Tortured Poets Department was released on April 19.

Taylor Swift is always the focus of international press. Photo: Alamy.

Like many other major media companies, BBC (UK) devoted significant air time to Taylor in the last week of April. She was the central character in the Thought for the Day section of the Today Program . Today program) on BBC Radio 4.

BBC also has many articles written about fans’ reactions to the album The Tortured Poets Department being leaked on social networks, the name of a pub becoming the song title and Taylor’s songs being used on social networks. TikTok… British national television also posted an analysis of the connection between the Shake it Off singer and ancient Greek poets.

While the BBC’s favoring of Taylor Swift may make Swifties (Taylor Swift’s fan community) happy, many loyal viewers are upset because the station seems to deviate from its original principles and goals.

A BBC viewer, Sojnia Hains, was upset: “How did a pop singer release a double album become national news? This should only appear on a magazine program.”

Another viewer, Claire Maclannan, contacted Newswatch – which provides viewer opinions on BBC News news – to reflect: “I’m not sure I’ve ever heard any other musicians or artists mentioned on multiple channels like that or not. She appeared to become a staple on BBC One TV , being reported several times a day for several days. I couldn’t believe the coverage, to the point where I thought the BBC was being paid to promote her. Are they trying their best to attract young people to watch the station?

In addition, some netizens share the same opinion: “I’m giving the BBC too much of my money so they can show me content I don’t want”, “She’s also covered too much on channels.” other news. Every day there are many articles”, “I’m sick of news about her, her relationship with her boyfriend or her swimsuit-like outfit. Overexposure is not always good.”…

In response to mixed opinions from the audience, BBC responded: “Taylor Swift is an important figure in popular culture. We know our audience, especially young people, are interested in her work. So we felt it was right to include reports about the new album and reactions to it as part of popular culture. We recognize that not everyone feels this way. We will consider all viewers when choosing which stories to cover.”

BBC believes that it is right to report a lot about Taylor Swift because many young viewers are interested in the female singer. Photo: Everett Collection.