The Aquaman actor and his loved ones star in an action-packed commercial for a beer that holds a special place in his heart.
Today, Diageo-owned Guinness has announced its years-in-the-making partnership with superstar actor, Jason Momoa.
At the core of this collaboration is a captivating television commercial titled ‘Lovely Day for a Guinness.’ Starring the charismatic Aquaman and Baywatch star, Jason Momoa, the commercial unfolds in a sushi restaurant where he is handed a mysterious piece of paper.
A cursory glance reveals a surprising revelation – Momoa is 2% Irish. Energized by this newfound connection, he jubilantly dashes into a nearby pub, inviting his cherished loved ones to join him in celebrating this unexpected and delightful discovery over pints of Guinness.
“Finally working with Jason has been so special. For years, he’s been a huge fan of ours and of course we’re huge fans of his,” said Joyce He, Guinness brand director, in a statement. “But this is more than just another partnership: together with Jason, we are starting a new chapter in our iconic story that will bring Guinness to more people, places and celebrations. I can’t wait to keep sharing with the world what we already know: any day is a lovely day for a Guinness.”
Jason Momoa’s strong personal connection to Guinness is highlighted in the new spot, developed by On the Roam, a production company co-founded by Momoa and Brian Mendoza. The commercial features Momoa’s close friends and his mother, who played a significant role in his connection to Guinness by giving him his first pint on his 21st birthday.
“I’ve wanted to direct for Guinness for 12 years now. They have, in my opinion, the best commercials in the world,” said Momoa, who shot with Guinness in New Zealand, the location for his latest movie. “It was fun pitching this idea to them, they loved it; and now, it’s turned into a dream job.”
The spot will start running on digital and linear TV on March 11, just in time for St. Patrick’s Day, while refreshed versions are slated to run across digital and social media for the rest of the year.
