Fans, athletes, and social media influencers are begging to be hired for a dream job at John Deere – but you might have the leg up to land the role.
The agriculture equipment company that posted the TikTok video is currently searching for a Chief Tractor Officer, which comes with a whopping $192k salary.
According to Business Insider, the CTO’s job is to create social media content for the company in order to reach younger consumers.
Numerous celebrities and athletes, such as NBA player Tyrese Haliburton, tennis star Anna Frey, and Olympic gymnast Gabby Douglas, social media icon Corporate Natalie and YouTuber Justine ‘iJustine’ Ezarik, appear in a company video announcing the role.
The video, which features San Francisco 49ers Colton McKivitz and Brock Purdy has a total of 10 celebrities saying they want the job. But, anyone can apply. All it takes is filling out an application and submitting a video by the end of the month.
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NFL players Colton McKivitz and Brock Purdy starred in a video posted by the John Deere TikTok account yesterday that promoted the new Chief Tractor Officer position
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Other than the San Francisco 49ers players, eight celebrities including Gabby Douglas made cameos during a promotional video
The company was founded in the 1800s after blacksmith John Deere developed the first commercially successful, self-scouring steel plow.
Business boomed quickly and the company made over 1,000 plows a year.
There are now more than 1,000 John Deere stores in the US and the popular company is now looking to expand with their CTO position.
John Deere decided to promote the job via TikTok video and it’s the first one its created in company history.
McKivitz and Purdy were getting ready to cruise in a tractor when everyone began sending videos and telling the football players that they want the job. The athletes drove off in the John Deere tractor after Purdy appeared to have had enough of receiving application videos.
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The CTO’s job is to create social media content for the company in order to reach younger consumers, starting with TikTok
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Tyrese Haliburton was the first celebrity to start begging for the CTO job. Tennis player Anna Frey is another job hopeful that video commenters enjoyed watching
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he company was founded in the 1800s after blacksmith John Deere developed the first commercially successful, self-scouring steel plow
John Deere describes the CTO role as ‘the best job ever’ and the ‘ultimate influencer adventure.’
The website reads the company is looking for someone that has ‘main character energy,’ who will work to boost their brand presence on social media. The company also wants an applicant who will celebrate John Deere’s ‘farmers, contractors, groundskeepers and brand fans.’
According to the application the CTO worker should expect to travel around the US and they must do so while being ‘a natural storyteller’ who loves the outdoors.
One thing to note is that this job application is different from others, especially since the applicant needs social media and a camera to apply.
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The website reads that the company is looking for someone that has ‘main character energy,’ who will work to boost their brand presence on social media
Two of the unique requirements that John Deere is asking to have are Instagram and TikTok handles they are willing to share.
Applicants must also get camera-ready and create a video to send to the company that that’s 60 seconds or less. During the video, the individual must explain why they should be selected for the role of John Deere’s CTO.
Business Insider confirmed that the videos would be judged against four categories: Originally, creativity, quality and brand knowledge.
John Deere will then narrow it down to five finalists who will be notified after May 17.
